HGn Agency

HGN is a dynamic creative agency at the intersection of streetball,culture, and community. We specialize in talent management, social media, creative direction, and curating unforgettable community events that bring people together through shared passion and culture.

Born from the vibrant energy of NYC, HGN channels the raw spirit of streetball into every project. Whether we’re shaping the careers of rising stars, amplifying voices on social media, or designing unique experiences, we’re all about authentic storytelling and real connections. We don’t just follow trends – we create them, crafting bold, innovative campaigns that resonate with today's cultural movements.

40° 41' 8.147" N
73° 56' 34.528" W

talent mangement

We are the heartbeat of NYC streetball, representing the culture’s most electrifying creators and athletes. From legends like George The Messiah and Jwill 4 The Kill to innovators like Ant1iPromo, Guard da Fatboy, Leaky Roof, Tglo, and more.

At our core, we believe in authenticity. Our mission is to guide our talent toward groundbreaking opportunities that celebrate their individuality and never compromise what makes them iconic. Every project we take on is a reflection of their truth, ensuring their legacy is built on staying true to themselves.

social media

Our social media presence is a movement, not just numbers. With over 2 million followers and hundreds of millions of views, we are deeply rooted in streetball and grassroots basketball, creating culture-driven content that sparks global conversations and authentic connections.

We set the standard for storytelling that resonates. Through brand collaborations, we craft campaigns that boost recognition, build credibility, and open doors to untapped markets. Our strength lies in connecting brands with culture, delivering content that’s authentic, relevant, and impactful.

At HGN, community is at the heart of everything we do. We started by uniting the five boroughs of NYC with a weekly curated basketball run, where many of today’s most iconic streetball athletes were first introduced to the world through viral moments. These runs weren’t just games – they were platforms for connection, opportunity, and inspiration.

Our commitment to the community has earned us recognition from local politicians and leaders, enabling us to restore and refurbish courts in Brooklyn and Queens. Partnering with The Hoop Bus, we’ve hosted monthly events that have provided free meals, basketball equipment, safe spaces to play, and priceless inspiration for the next generation.

We believe that talent and gifts mean nothing if they aren’t shared. That’s why we’re dedicated to giving back, uplifting our neighborhoods, and fostering a culture of growth and opportunity.